Social Media Marketing
Social media can be an incredibly powerful form of marketing. The most powerful, in fact. And best of all? It’s free for all to use.
But why’s it so great? Well, it’s vital for consumers being able to discover you. It helps to create a sense of loyalty as it allows you to build relationships with people and facilitates quick responses for improved customer service. It provides exposure for your business, which increases brand awareness. But in order to unlock these powerful results, you need to have a long-term strategic plan and someone to action it for you.
Social Media Management
Having social media accounts is one thing, but if you’re inactive or only post once in a blue moon then you’re wasting a prime opportunity.
Keeping your social media feeds well managed and up to date is a cheap and simple way to build your brand presence, interact with clients and customers and keep up with competition as well as increase traffic. But with so many platforms out there these days, it’s also important to choose the right networks for your business. We can pinpoint which ones will truly help to build your brand, as well as posting compelling posts that feature eye-catching images and relevant hashtags at peak times of engagement.
Customer Communications & PR
Social media is fast becoming the frontline for customer service. But how do you make sure you’ve got a handle on this?
More and more often, customers are choosing social media to ask questions and make complaints. And due to the intensely public nature of social media, it’s important that these interactions are handled well. Some companies have actually gone viral thanks to their creative handling of customer complaints. And while we can’t promise viral popularity with our help, we can assure you that your social media communications and PR will be safely managed while you get down to business.
A great tool for building B2B or B2C networks, social media can help you to connect with other businesses and improve your client base.
Social media accounts open up new lines of communication, so it’s important that you make use of the opportunities these channels offer. LinkedIn, for example, is the world’s largest professional network and as such, it facilitates connections between businesses, the creation of new leads and gives you the chance to demonstrate and share your expertise. Facebook Business pages and even Twitter are also useful business networking tools if they’re handled in the right way.
Don’t get lost in the social media crowd. Get your ads seen and heard by the audiences you want to target with the help of paid advertising.
Businesses can capitalise on the huge audiences that social media networks draw in for free and at a cost. Many platforms, including Facebook, Twitter and LinkedIn, now offer paid advertising opportunities. We formulate clever ads with compelling copy and engaging images and target them at the right groups so that you can tap into relevant, responsive audiences to increase your brand exposure, promote events and offers, and attract new customers.
Chartered Management Institute