Pure is a telecoms business unlike other telecoms providers - so they don’t want to look or sound like them, either. Instead, they want to sound different - not just different, but unique. So it was this that was at the forefront of creating a totally new, responsive website for Pure, as well as highlighting their products and services and how Pure provides them differently from other companies.
Mobile devices have changed our browsing habits dramatically, and they’ve changed the way we build websites, too. Websites nowadays must be built responsively so that they can be accessed on a diverse range of screen sizes - from phones and tablets to laptops and desktops. Without this, users simply cannot access your content, and will go elsewhere. That’s why we always build responsive websites - to do otherwise is folly.
The creative license given to us by Pure meant we could really push the boundaries in terms of design. This led to an exciting concept and final product filled with illustrations, effects, transitions and animations - all intended to reiterate how different Pure is and to engage the user. CTAs and contact features also remain prevalent throughout the site to encourage direct interaction.
Copy was an important tool for emphasising how Pure are different. The copy didn’t just say they were different, but was written in a style that demonstrated the difference. We wanted to avoid any products or services sounding dull so we created playful copy that matched the personality of Pure and the feel of their new website. It was quirky, friendly and informal, yet made sure to reiterate that Pure really know what they’re doing.Got a project in mind?