Integrated Food Projects (IFP) work with numerous clients in the food industry to manage capital expenditure projects and deliver successful results. Having worked with us for several years, they approached us to design and develop a new and responsive website that would more clearly articulate and illustrate what it is that they do and reflect the growth of the business over the past few years.
Responsive web design means that websites automatically resize to fit the screen that they are being viewed on. These days, it’s crucial for websites to be responsive. This is because mobile devices such as smartphones and tablets have become central to browsing habits. So, if your website isn’t responsive, it often can’t be viewed properly and as a result, you can lose out on business.
The new website is attractive and engaging. We have used IFP’s bold brand colours to create an impactful new site the has a much more modern aesthetic than the previous website. In functional terms, we also focused on user experience by creating a layout and navigation that is much more intuitive and streamlined than it was before.
There are several elements designed to actively engage the user. Videos showing food production lines feature in the headers to catch the eye and emphasise what it is that IFP do, while the animated, interactive Our Approach parallax page features scroll attached animation, lateral scroll and vectored images to help load time. This page really breaks down the elements of IFP’s approach to projects to engage the user.Got a project in mind?