No effective campaign ever reached success without dedicated preparation and planning. That’s why we create clear, comprehensive marketing strategies to guide our efforts.
Consider a marketing strategy as the fundamental concept - the blueprints, or foundation, if you will - that you need to begin effectively marketing your business. By carefully considering your short and long-term business goals, we can start to plan how to get you there. We take into account budget, your brand, the tools and methods that will be most effective, and how we’ll measure and report on performance. So let’s get planning.
Getting you started off on the right foot with a package that caters to your budget, business needs and future goals.
Our custom-made marketing packages combine a multitude of methods that have been specifically selected to achieve your aims. From web and organic search management, SEO, and social media management to copy creation, email marketing and paid advertising, we bring together the techniques and tools that we think will boost your campaign to success.
A consultation on marketing strategies helps those who have in-house marketers or want to take it on themselves to bring an effective plan together.
If you’re not immersed in the world of marketing day in and day out (like our marketing experts are), then it can seem a bit of a daunting prospect to put together a campaign plan for your business. So that’s where we come in. We can offer one-off consultations that help you to make your objectives clear and suggest all the methods and tools you need to best achieve it, all put together for you in a neat plan.
Local & National Strategies
Depending on whether you want a local or national marketing campaign, your marketing strategy will vary considerably.
Local campaigns will generally aim to improve the footfall to your business or improve local awareness of your services or products. A national campaign, on the other hand, aims to broaden the popularity of your product or services across the entirety of the UK. Both of these campaign types require strategic planning as well as market research to consider your competition. But we can - and have - put together effective marketing strategies based on your company type, audience, budget, market and geographical reach.
We not only build excellent ecommerce sites but we also tailor marketing strategies and packages around the products on your online shop.
No matter how great your site, it won’t market itself. Ecommerce marketing strategies are essential for bringing additional exposure and increased traffic to your site. We use a combination of SEO, email marketing, PPC, Product Listing Ads, Facebook Ads and even price comparison shopping engines as well as social media and reviews. We also look at how to improve user journeys, improve commerce conversion rates and identify measurable goals that we can clearly check up on to see progress and how we can keep on constantly improving.
Chartered Management Institute