But everyone can write, right? So why have a copywriter do it for you? Well, think of us as skilled translators who help you to get your message out there, loud and clear.
We recognise that you’re the expert when it comes to your industry and what you offer, but by working with you we can define your key messages, express what it is that you offer and emphasise why you’re different from your competitors in a clear, concise and consistent manner. A manner that appeals to your audience as well as assisting you to climb the search engine rankings.
Writing for Web
It’s a fact that well-written content attracts people. You can have a great looking website, but if the copy’s not up to scratch then people won’t stick around.
Attention-grabbing, persuasive content gets people to read on and engage further, and well-written, informative content enhances a feeling of trust in your brand. So it’s worthwhile getting someone who can not only ensure that your content does this, but also that it’s written with the reality of online reading habits in mind (scanning and skimming, not in-depth reading) as well as SEO. Because all of this contributes significantly to your online success.
Years ago, you could get away with tricks like keyword stuffing to boost you up the search engine rankings. Now it’s certainly not that simple.
Search engines have become increasingly sophisticated. Google’s clever algorithms reward well-written, original content with higher rankings, so you need copy that’ll perform. It needs to be useful and compelling and it needs to appeal both to people and search engines. It can be a tricky balance to strike, but we know how to do it. And it’s worth it: ranking higher on search engines gains you valuable traffic without having to spend on ads.
Blogs & News
If you want to retain your position in the rankings and keep on climbing, it’s essential that you keep your website topped up with fresh content.
This is where blogs or news posts come into their own. Topics can range from industry or company news updates to informative and interesting blogs on products, services or other topics. We can help you to write informative, compelling and relevant content that appeals to your customers and helps your SEO rankings. And, did you know that if you post excellent content on a topic often enough, Google can even rank you as an authority, which is a huge boost for your reputation.
Whether you’re using ads, social media or emails to get your brand out there, all of these communications need to be clear and consistent.
Maintaining a recognisable tone and style really helps your brand to become familiar to and trusted by your customers. In addition, many of these communication methods require quite specific styles of writing. So it’s useful to have people who understand what will make a real impact write them for you. It’s also a nice reassurance to have some really eagle-eyed professionals checking these communications over before pressing send to make sure everything’s in order.
Chartered Management Institute